Successful Product Design and Management Toolkit covers most of these competencies. It is a comprehensive toolkit with various templates and frameworks for efficient management of products (and services) to exponentially enhance the possibilities of success. It is a necessary guide for all those involved in product success, with special attention to product managers. The book provides a hands-on tour of David’s product management lifecycle, starting from product strategy to marketing, user experience, and pricing strategy.
David Fradin has experience in building successful products since 1969, at organizations including HP as well as Apple. He heads a professional development company specializing in building insanely great products, and has trained thousands of managers throughout the world based on his experience at Hewlett-Packard, Apple and across 75 products and services and eleven startups. His vast experience encompasses areas of product management, product marketing management, product engineering management, product support management and consulting.
Paperback: 820 pages
Publisher: Wiley
Language: English
ISBN: 9788126564996
Hi David,
Just received the copy of your new book ‘Successful Product Design and Management Toolkit from Amazon.
At the very outset, would like to sincerely thank you for taking the time and effort to put together a ‘tour de force’ for Product Managers, Product Marketing Managers and Product Management professionals to design and build insanely great products’. Having had the opportunity to attend your lectures at the Institute of Product Leadership (IPL), was ever since on the lookout for a handbook on product management that not only covers the A to Z of product management and product marketing management but offers tools and templates for experienced and aspiring product managers to launch world class products.
My search for a book of this type stands completed today thanks to Amazon where I was able to discover this jewel! Having gone through multiple books on Product Management, must admit that your book ‘Successful Product Design and Management Toolkit’ is simply the best self study book on Product Design and Management out there.
What makes the book extra special is the coverage on business skills, UX/UI and agile methodology which is seldom covered in most product management books.
Having been associated (like you) with some world class product companies and having spent time across multiple roles with each of them, am able to relate to what goes into the making of world class products and the need for a systematic and disciplined framework.
Looking at the depth and breadth of topics covered in the book, am in awe of your ability to connect the dots and offer a handbook that will henceforth be my go-to guide for all things product design, management and marketing.
Would believe that your ‘labour of love’ needs much more visibility and awareness than is there currently. Sincerely wish this book gets the recognition that is due to it and becomes the #1reference book for product management and product marketing professionals.
Thanks once again!!!!
Warm Regards,
Kartik Iyer